The Marketplace Situation

In today’s consumer products industry, the competitive edge goes to those sales people who can provide their customer’s with added value. This may take the form of information, profit enhancement or cost reduction. The manufacturer whose people have the proper skills, knowledge and motivation to work in this way will seize the high ground within their categories.

The Compass Solution

The Training Curriculum Design identifies the best programs and resources to prepare the sales organization with this edge.

The Curriculum identifies the following:
• Specific programs for different levels and responsibilities within the organization
• Proper sequencing of these programs
• Proper development and delivery of programs - internal or external
• External resources best suited to provide programs

Combined with the Training Needs Assessment, the Curriculum Design provides the strategic training plan for the organization. This plan is the map to take the organization from where it is to where it needs to be. The Curriculum Design ensures that the training plan provides the right training at the right time, consistently throughout the organization. Most importantly, it focuses the training efforts and resources on preparing for the future, not training for yesterday’s needs.